First Onsite’s Brand Messaging Journey
I joined First Onsite Property Restoration as it celebrated its first full year as a brand. I was responsible for defining and overseeing our brand story, spearheading brand awareness campaigns, and providing appropriate content for the organization’s sales teams across North America.
Ads quickly promoted solutions to big problems, offering support to our clients before and after property damage.
Radio spots catered to regions.
First Onsite was seeing tremendous growth, acquiring more restoration companies across North America to join its fleet. These ads spoke to the specific region it played in while highlighting that their local restoration company was now First Onsite.
Billboards were relevant to the problems clients were most likely to experience at the time.
Case studies highlighted our success stories while one-pagers sold our services.
The team I was lucky to lead helped me implement a thoughtful, calculated process that was met with a lot of success. Here’s what that looked like.
We created a blog series during one quarter that quadrupled the company’s SEO returns.
We created brand campaigns like this one that brought 18K new followers and a 2.75% CTR that exceeded the 1.57% Facebook industry benchmark.
(This video can also be found in the videos section of my site.)
