Earning 18k followers In one week.
Client
First Onsite
Year
2023
Role
Director of Creative Content
A brand awareness campaign that tapped into the very human insight that it wasn’t just the property that was so devastating to lose. It was the memories made in those spaces. We’re restoring more than buildings. We’re restoring memories.
The Result: It was one of our most successful campaigns, bringing us 18k new followers and a 2.57% CTR, which exceeded the 1.57% Facebook industry benchmark. All footage for that piece was pulled from our videographer’s trip to Florida after Hurricane Ian.