Bringing the national DIALOGUE about race
to Audible.
Client
Audible
Year
2020
Role
Ideation & Copywriting
With podcasting on the rise, Audible expanded its model to attract a new kind of listener to its platform. One of their earliest projects was We’ve Got Answers, hosted by Charlamagne tha God. We aimed to support Charlamagne and James Altucher in having an honest and open conversation about race in America. This page shares two of the pieces I ideated that made the cut.
The first is an Instagram stories piece that asks questions, giving listeners the chance to guess the answer before an expert weighs in. Along with coming up with this idea, I researched and developed the questions you see in the piece as well.